Nordica’s story goes way back to 1939, when they first started crafting mountain boots. A little over a decade later, they launched their ski boot line. By the 1960s through the ’80s, Nordica was busy evolving their boots—moving from leather to laminate plastic, adding aluminum buckles, and introducing a flex index. In the ’90s, Nordica expanded into skis and quickly became an iconic name in the ski world, earning trust as a market leader globally.